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11 Best Kewpie Mayo Substitutes of 2023 [Must-Try Swaps]

By: Shivani Choudhary
Updated On: September 26, 2023

Craving that distinct, rich flavor of Kewpie Mayo but can't seem to find it on your local grocery shelf? Well, don't let your taste buds down, there's no need to fret. As a culinary enthusiast like me, I know the struggle when you can't get your hands on a beloved kitchen staple. But, let's turn that worry into an adventurous journey. Trust me, there's a world full of dynamic tastes waiting out there - offering the thrilling company of the, dare I say, 'Best Kewpie Mayo Substitutes.' Join me, as we explore this tantalizing world, and let's find out which substitute will make your dishes as savory as the master Kewpie Mayo itself. Ready for the adventure? Let's dive in!

Also Read: Best Adobo Sauce Substitutes

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11 Best Kewpie Mayo Substitutes of 2023

Best Kewpie Mayo Substitutes of 2023

Let's dive into the culinary treasure trove of the 11 best Kewpie Mayo substitutes. We've carefully curated and taste-tested these contenders, ready to charm your palate, while offering the familiar depth and creaminess that we all gift Kewpie Mayo due credit for. Buckle up, it's time for a full-flavored expedition!

1. Kewpie Mayo: Why We Love It and Why You Might Need a Substitute

Kewpie Mayo - Best Kewpie Mayo Substitute

When I first discovered Kewpie Mayo, I was hooked. With its creamy texture, rich flavor, and slightly sweet tang, it's no wonder this Japanese mayonnaise is a beloved condiment worldwide. Its uses are diverse; it can elevate a simple salad, add a dollop of flavor to your favorite sandwiches, or coat your sushi rolls with a delectable sheen.

But why might one look for a substitute? Well, not everyone has access to Kewpie Mayo, whether due to geographic restrictions, dietary considerations, or simply personal taste. If you're vegan, for example, the egg-based Kewpie Mayo is off-limits. Luckily, we're in an era of abundant food choices, and numerous Kewpie mayo substitutes are readily available that will vary your culinary journey and still provide that desired umami kick.

2. Avocado Mayo: A Healthy and Tasty Substitute for Kewpie Mayo

Avocado Mayo - Best Kewpie Mayo Substitute

When it comes to a creamy, flavorful, and healthy mayo substitute, Avocado Mayo tops the list. You might be familiar with avocados' popularity in the health world and for good reason. This cholesterol-free substitute swaps out traditional mayo's base ingredient, eggs, for nutrient-rich avocados. It delivers the same smooth, creamy texture you love from Kewpie Mayo but also offers better nutritional qualities, such as monounsaturated fats (the good kind) and vitamin E.

Avocado Mayo can really stand up to its counterpart in taste. It's creamy, slightly tangy, and has that hint of avocado flavor many of us know and love. It's the perfect alternative when you crave a healthy yet still delectable condiment.

3. Sokensha Fertilized Egg Mayonnaise: Eggs-traordinary Option

Sokensha Fertilized Egg Mayonnaise - Best Kewpie Mayo Substitute

For those who want to preserve the richness and supreme texture that Kewpie Mayo offers, Sokensha Fertilized Egg Mayonnaise might be your go-to substitute. Sokensha captures the quintessential mayo richness by using fertilized eggs. The result? A mayo that is smooth, creamy, and extraordinarily flavorful.

What sets Sokensha apart is the unique umami taste, thanks to its high-quality ingredients. Just like Kewpie, it can become your secret weapon to elevate your favorite dishes. Plus, it's made in Japan, so you can still enjoy an authentic Japanese mayo experience!

4. Kenko Japanese Mayonnaise: An Authentic Experience

Kenko Japanese Mayonnaise - Best Kewpie Mayo Substitute

Kenko is another beloved brand in Japan and can certainly stand up against the mighty Kewpie Mayo. With its rich, tangy, and slightly sweet flavor, Kenko provides a similar taste palette that Kewpie lovers will enjoy.

Just like Kewpie, Kenko mayo boasts a silky texture. It's simply a great 'all-rounder' mayo that can be used in many dishes. But what makes it a fantastic substitute is its comparably lower calorie count. So, if you're someone who's keeping an eye on calories, Kenko could be your perfect Kewpie Mayo replacement!

5. Mayo Ramen: A Slurp-Worthy Substitute

Mayo Ramen - Best Kewpie Mayo Substitute

Bring on the flavor bomb with Mayo Ramen; this is not your average mayo substitute. As a noodle lover, I can vouch for the magic when Mayo meets ramen. The mayo melts beautifully into the hot broth, adding depth, creaminess, and a delightful tangy kick to the soup. While it's not a direct substitute for your sandwich spread or salad dressing, mayo ramen can satisfy those Kewpie Mayo flavor cravings in the tastiest way.

This East-meets-West concoction might just become your next comfort food. Mayo Ramen is essentially another way for you to enjoy the familiar richness of Kewpie mayo in a heart-warming, slurp-worthy form. Give it a shot, and you might just find a new culinary love.

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6. Dip into a New Flavor with Yum Yum Sauce

Yum Yum Sauce - Best Kewpie Mayo Substitute

Yum Yum Sauce, as the name suggests, really is 'yum'. Not a typical mayo, but if you're open to exploring new tastes, this creamy, savory, slightly sweet sauce might become your new addiction.

Its slight sweetness and tang take it a step further from the usual mayo taste but remember, we're on a culinary journey! Yum Yum Sauce is ideal as a dip for your BBQ or grilled veggies, a flavor booster for your sandwiches, or as an exquisite sushi drizzle.

7. Wafu Mayonaizu Spicy Japanese Style Mayonnaise: Heat Things Up

Wafu Mayonaizu Spicy Japanese Style Mayonnaise - Best Kewpie Mayo Substitute

For those who like it hot, Wafu Mayonaizu Spicy Japanese Style Mayonnaise is worth a try. This Kewpie Mayo substitute brings the heat while maintaining a balanced creaminess. It's a unique blend that brings the familiar mayo texture upfront and leaves a lingering zesty kick behind.

A fan of sushi? Then no need to break a sweat finding the perfect Kewpie substitute. Wafu Mayonaizu's slight spiciness complements the fresh flavors of sushi well, enhancing your sushi experience.

8. A Dab of Spice with Spicy Mayo

Spicy Mayo - Best Kewpie Mayo Substitute

If Wafu Mayonaizu isn't spicy enough for you, it's time to level up with Spicy Mayo. This zesty alternative gives your dishes an extra kick. It can add an exciting twist to your everyday recipes, with its creaminess hitting the spot just right and its heat making your taste buds dance.

Spicy mayo might not exactly imitate Kewpie Mayo's flavor. Still, it's a brilliant option for anyone who loves to experiment and add a little extra oomph to their dishes.

9. Ajinomoto: A Staple Replacement for Kewpie Mayo

Ajinomoto - Best Kewpie Mayo Substitute

Commonly found in many Japanese households - you can never go wrong with Ajinomoto as a substitute for Kewpie Mayo. It offers another iconic Japanese mayo flavor – boasting a beautiful balance of creaminess, tang, and that umami richness we all adore.

Whether you're whipping a quick sandwich, dressing your salads, or perfecting your sushi rolls, Ajinomoto has what it takes to fulfill your Kewpie cravings. It's a staple condiment that could provide an easy and accessible switch for your Kewpie Mayo needs.

10. PuroRaw Miso Boom Japanese Mayonnaise: A Pure Twist

PuroRaw Miso Boom Japanese Mayonnaise - Best Kewpie Mayo Substitute

Living a healthier lifestyle? Let's introduce PuroRaw Miso Boom Japanese Mayonnaise to your pantry. This organic, gluten-free mayo could be the alternative you're looking for.

PuroRaw, with its miso punch, does not compromise on flavor. It offers a different yet delightful taste as compared to Kewpie. Here's a bonus – it's free from all artificial additives and preservatives, making it a winner for health-conscious foodies!

11. Homemade Kewpie Mayo: Home Sweet Home

Homemade Kewpie Mayo - Best Kewpie Mayo Substitute

For those who love whipping up their own condiments, making homemade Kewpie Mayo can be a fun adventure. You control the ingredients and flavors and can adjust it exactly to your liking.

Making your own mayo gives you the flexibility to create an equally flavorful condiment while catering to your dietary needs. By experimenting a bit, you might find your perfect Kewpie Mayo clone!

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Why Would You Need a Kewpie Mayo Substitute?

Now you might be thinking, "Why would I need a substitute for Kewpie Mayo? Isn't it just perfect as it is?" I agree, Kewpie mayonnaise, dubbed as the secret weapon of the Japanese kitchen has a creamy, tangy, and slightly sweet flavor that makes it absolutely irresistible. But let's face it, sometimes we find ourselves in situations where our beloved condiment is not available. It could be that your local store is all out, or who knows, maybe you're curious about changing things up.

While Kewpie Mayo is an essential ingredient in many Oriental salads and sushi recipes, dietary restrictions can be another reason for the switch. For example, Kewpie mayonnaise contains monosodium glutamate, or MSG, which some people avoid. Moreover, vegans or those allergic to eggs would certainly need an egg-free mayo alternative.

Lastly, let's not forget our health-conscious buddies. While Kewpie happens to be high in fat and low in carbs, it might not precisely fit into everyone's diet plan. Thus, seeking a vegan or lighter substitute might be the way to go.

Key Factors to Consider While Choosing a Kewpie Mayo Substitute

Key Factors to Consider While Choosing a Kewpie Mayo Substitute

Substitutes are fantastic, but remember, not all substitutes are created equal. It's important to weigh in some key factors before you settle for a Kewpie Mayo replacement. So let's take a look, shall we?

Flavor Profile

As they say, "The way to a person's heart is through their stomach," and I couldn't agree more. But we want that journey to be as close to Kewpie Mayo as possible. So, consider this: Does the substitute bring the right balance of tang, sweetness, and umami flavor?

Available Ingredients

Sometimes, we need to consider what's easily accessible, especially in unexpected times. Can you find the substitute's ingredients in your local stores, or do you have them already in your pantry?

Dietary Requirements

This is a no-brainer, right? If you're vegan, you need a vegan substitute. If you're avoiding MSG, your substitute should be MSG-free. This also applies to those counting carbs or managing other diet-sensitive issues.


Last but not least, what's the cost of the substitute? For instance, we all know that 'avocado mayo' is a healthier option, but it might be a little heavy on the pocket compared to other options.

I know it seems like a lot, but trust me, finding the right substitute for your beloved Kewpie Mayo can be quite a fun and rewarding journey. Remember, it's your culinary adventure, so enjoy the ride!

How to Prepare Finger-Licking Aioli as a Substitute for Kewpie Mayo?

When it comes to creamy, flavorful spreads to jazz up your sandwiches, sushi rolls, or poke bowls, few options are as satisfying as a good Aioli. Think of it as mayo with a Mediterranean twist. Sure, it's not identical to Kewpie Mayo – the Japanese original has some zesty elements that make it unique. However, Aioli brings its own flavorful bouquet to the table, which can be a delightful surprise for your taste buds.

What You'll Need:

  1. 1 cup of olive oil
  2. 3 garlic cloves, minced
  3. 1 egg yolk
  4. 1 tablespoon of fresh lemon juice
  5. Salt to taste

Step-by-Step Guide:

  1. In a bowl, combine the minced garlic and the egg yolk.
  2. Start whisking these ingredients together, slowly drizzling the olive oil while you're at it.
  3. The mixture should start to thicken as the emulsion forms. This step might require some elbow grease but be patient! It's all worth it in the end.
  4. Once your Aioli has achieved the desired consistency, stir in the fresh lemon juice and add salt to taste. Voila, your homemade Aioli is ready!

Remember, homemade Aioli is a personal endeavor, so feel free to experiment with the ingredients. You could toss in some Dijon mustard for an extra kick or maybe some fresh herbs for added aroma.

Why Vegan Mayo Could be the Healthiest Kewpie Mayo Substitute?

Why Vegan Mayo Could be the Healthiest Kewpie Mayo Substitute?

Nowadays, many people are going the green route - adopting more sustainable and health-conscious food options. And Vegan Mayo fits in perfectly with this trend. Whether you're pursuing the vegan lifestyle or simply want to cut down on your cholesterol intake, Vegan Mayo could be your answer.

Here's what makes Vegan Mayo a healthy substitute for Kewpie Mayo:

  1. Lower Calories: Vegan Mayo often has lower calorie content compared to traditional mayonnaise. That's because it omits the egg yolks, which contribute to mayonnaise's high-calorie count.
  2. No Cholesterol: Vegan Mayo is typically made using plant-based oils, which do not contain cholesterol. So it’s a win-win if you're aiming to maintain your cholesterol levels.
  3. Plant-Based Proteins: The base of Vegan Mayo (like soy milk or almond milk) usually packs a good amount of protein, helping you meet your daily protein requirements.

A popular choice for vegan mayo is Vegenaise, which perfectly mimics the creaminess and subtle flavors of mayo without any use of animal-derived ingredients.

Choosing the right alternative for Kewpie Mayo doesn't mean you have to compromise on taste or health. By exploring these substitutes, you're bound to find one that satisfies your palette - and the diet chart!

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Frequently Asked Questions

What makes Kewpie Mayo different from standard mayonnaise?

Kewpie Mayo is a Japanese-style mayonnaise that differs from standard mayo due to its unique ingredients, including egg yolks, apple or rice vinegar, and a hint of MSG, which gives it a slightly sweeter and richer flavor.

Can I substitute Kewpie Mayo with regular mayo in recipes?

Yes, you can definitely substitute Kewpie Mayo with regular mayo in recipes, but keep in mind, the flavor profile might change slightly due to the unique taste of Kewpie Mayo.

Why would I need a Kewpie Mayo substitute?

There could be several reasons - perhaps you just can't find Kewpie Mayo locally, you want a vegan option, or you're looking for a healthier alternative.

Is homemade mayo a good substitute for Kewpie Mayo?

Yes, homemade mayo can be a great substitute as you can control the ingredients to match the flavor profile of Kewpie Mayo best.

Can vegan mayo really substitute for Kewpie Mayo?

Definitely! Vegan mayo can mimic the creamy texture of Kewpie Mayo, but it might not fully replicate Kewpie's sweetness. Try adding a little sugar or stevia to vegan mayo for a closer match.

What's the closest store-bought substitute for Kewpie Mayo?

Kenko Mayonnaise ranks close due to an almost similar profile. However, remember that taste can often be subjective.

Can I use Miracle Whip instead of Kewpie Mayo?

Yes, but Miracle Whip tends to be sweeter and tangier than Kewpie Mayo, so the end result might taste slightly different.

What substitutes can I use for Kewpie Mayo in sushi?

In sushi, a high-quality regular mayonnaise mixed with a little bit of sugar can substitute for Kewpie Mayo quite well.

Can I use aioli as a substitute for Kewpie Mayo?

Yes, aioli can be a great substitute if you fancy a hint of garlic in your dishes.

Are there any substitutes that can replicate that umami flavor in Kewpie Mayo?

The umami flavor in Kewpie Mayo comes from MSG. If your substitute doesn't include MSG, you could add a little bit of soy sauce to achieve a similar taste.


There you have it, folks! A world of flavors waiting to be explored, one spoonful of mayonnaise at a time. And remember the 'Best Kewpie Mayo Substitutes' are those that make your heart (and your stomach) brim with a gourmet delight. It doesn't matter if you're rustling up a sandwich, crafting a delectable sushi roll, or drizzling it over your favorite salad - the right mayo substitute can add that missing twirl of taste. Don't be afraid to revel in this tasty exploration, because in the end, it'll be your palate writing the rules. Happy tasting!

Food Lover and Storyteller 🍽️✨ With a fork in one hand and a pen in the other, Shivani brings her culinary adventures to life through evocative words and tantalizing tastes. Her love for food knows no bounds, and she's on a mission to share the magic of flavors with fellow enthusiasts.
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