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14 Best Pretzels of 2024 [Salty, Sweet, and Unmatched]

By: Shivani Choudhary
Updated On: January 12, 2024

In the flavorful world of snack foods, there’s one king that reigns supreme over my heart – pretzels. Their inviting crackly crunch, the delicate balance of saltiness, and the subtly warm undertones of baked wheat, all come together in a snack that’s both versatile and consistently satisfying. But as any devoted snack enthusiast will tell you, not all pretzels are created equal.

If you’re on a quest to find the pinnacle of pretzel perfection, I invite you to join me down the rabbit hole. After considerable exploration and taste-testing, I’ve put together this guide to the very best pretzels out there, and trust me when I say, these choices go above and beyond. Ready to munch, crunch, and discover a whole new world of snacking delight? Let’s embark on our pretzel journey!

Also Read: Best Spicy Chips

14 Best Pretzels of 2024

Best Pretzels of 2024

As you venture into the salty, crunchy realm of pretzels, there’s a bounty of flavors, shapes, and textures to explore. It’s a magical world for snack enthusiasts. So here it is, a roundup of the top-notch pretzels that have succeeded in winning both my heart and my tastebuds.

1. 365 by Whole Foods Market

365 by Whole Foods Market - Best Pretzel of 2024

There’s something special about 365 by Whole Foods Market Pretzels, a brand that’s known for delivering great food with no artificial preservatives, colors, flavors, sweeteners, or hydrogenated fats. As someone who appreciates clean eating, I admire their dedication to quality ingredients. Keep calm and crunch on – these pretzels are a perfectly balanced snack. Possessing just the right amount of saltiness without going overboard, they make excellent contenders for your snack bowl. Whether you’re hosting a party, going for a picnic, or just chilling with your favorite TV show, these pretzels will keep you in good company.

2. Unique Snacks

Unique Snacks - Best Pretzel of 2024

For those who crave something different in their snacks, allow me to introduce Unique Snacks Pretzels. The name perfectly describes my experience with them – unique! Their “Splits” are the perfect rendition of an old-fashioned pretzel with a delightful crunch that leaves a lasting impression. These pretzels are baked slowly to achieve that striking texture, giving you a wonderful mix of crunch and flavor in every bite. It’s impossible not to appreciate the thought put into making these game-changing pretzels.

3. Harris Teeter

Harris Teeter - Best Pretzel of 2024

The Harris Teeter Pretzels quickly rose on my list of favorites. Their commitment to freshness and quality gave me a wonderful experience. The subtle snap of these pretzels followed by that comforting taste of baked dough would have anyone reaching back into the bag for more. Plus, they come in a variety of flavors, suitable for those who like to change things up occasionally.

4. Snyder’s

Snyder's - Best Pretzel of 2024

Hailing from America’s Pretzel City, Hanover PA, Snyder’s Pretzels have a legacy over a hundred years old. Their time-honored tradition of crafting pretzels shines through in each bite, revealing layers of flavors that are deeply satisfying. While they offer a wide range of pretzel styles, Snyder’s unique sourdough hard pretzels truly stood out to me for their complexity and depth of flavor. Crispy, mildly salty, and with a pleasing heft to them, they’re a snack to be slowly savored.

5. Knotty Pretzels

Knotty Pretzels - Best Pretzel of 2024

As pretzel enthusiasts, we’re always seeking something different, aren’t we? Knotty Pretzels hits the spot! They give a fun twist to the classic pretzel experience with their creative flavors. Buffalo Wing and Zesty Italian are just two of the flavors that strike a chord with flavor seekers. The fun part is that these pretzels don’t compromise on their crunchiness despite their adventurous flavors. Every bite offers a festive burst of flavor followed by a classic pretzel crunch. Now that’s what I call snacking done right!

6. Utz

Utz - Best Pretzel of 2024

Continuing the journey, I stumbled upon UTZ Pretzels, another masterpiece hailing from the heart of Pretzel City. Utz offers a variety of pretzels, from rods and rings to traditional twisted pretzels. However, what caught my eye (and taste buds) was their “Extra Thin Pretzels”. Light, crispy, and just the right amount of salty, they offer a delightful snacking experience. It’s easy to see why these pretzels have a following of their own. They’ve mastered the art of making pretzels that leave you wanting more.

Also Read: Best Trader Joe’s Sweet Snacks

7. Snack Factory

Snack Factory - Best Pretzel of 2024

No list of best pretzels would be complete without including Snack Factory’s Pretzel Crisps. Imagine the best attributes of your favorite pretzel, but even crispier. That’s what awaits you in a bag of Pretzel Crisps. Be warned, once you start, it’s hard to stop. They’re not overly salty and have that addictive crunch that keeps snack lovers coming back for more. Great on their own, they’re also perfect for dipping, making them an excellent addition to your next spread of party snacks.

8. Real Food From the Ground Up

Real Food From the Ground Up - Best Pretzel of 2024

Those of you with a more health-conscious approach to snacks, meet Real Food From The Ground Up Pretzels. These cleverly crafted snacks are not your conventional pretzels. Made from plant-based ingredients, each pretzel stick is carefully baked to offer the familiar crunch you would expect from a pretzel. As far as flavor, my personal favorite is the Himalayan Salt pretzel sticks – slightly salted with a clean, uncomplicated taste that’s the epitome of guilt-free snacking.

9. Quinn

Quinn - Best Pretzel of 2024

Next on my list is Quinn Pretzels. This brand’s commitment to transparency and sustainability translated into a delightful snacking experience. Quinn’s Gluten-free, non-GMO pretzels are a masterclass in balanced flavor, hitting both sweet and salty notes with aplomb. Naturally, my favorite had to be their Touch of Honey pretzels – made with wild Brazilian honey, a hint of sweetness contrasts brilliantly with the saltiness. Packed with flavor and offering a satisfying crunch, every nibble feels like a treat.

10. Rold Gold

Rold Gold - Best Pretzel of 2024

Representing a classic pretzel brand that has been around for over a century is the iconic Rold Gold. These are high-quality, traditional pretzels that deliver a consistent crunch in every bag. The tiny twists are an ode to the simplicity of snacking, offering a light, pleasing crunch along with a subtly salty taste. Thanks to their time-honored formula and simple ingredients, Rold Gold pretzels are a dependable source of joy for pretzel fans like myself.

11. Zapp’s Pretzel Stix

Zapp's Pretzel Stix - Best Pretzel of 2024

Moving on to a brand that combines the best of both worlds – chips and pretzels. Zapp’s Pretzel Stix are thin, flavorful, and carry an exciting twist to traditional pretzels. These pretzel sticks come packed with a New Orleans-style flavor that leaves a unique after-taste worth savoring. I appreciate their unique attempt to bring pretzels and chips together and believe they’ve done a brilliant job, offering an unforgettable crunchy experience.

12. Dot’s

Dot's - Best Pretzel of 2024

With their unmistakable homestyle appeal, Dot’s Pretzels are next. The first bite into a Dot’s Pretzel reveals a slight tangy taste before the pretzel’s crunchiness takes over. For me, Dot’s Pretzels hit a home run with their twist on classic pretzels, offering a delightful snack that surprises the palate at every twist and turn.

13. Hershey’s Dipped Pretzels

Hershey’s Dipped Pretzels - Best Pretzel of 2024

Craving for something sweet to go along with your salty? Look no further! Hershey’s Dipped Pretzels are the answer. Combining the gentle crunch of a classic pretzel with the sweet allure of Hershey’s chocolate, the result is a heavenly concoction that can satisfy even the most varied snack cravings. Every pretzel bite is a delightful blend of salty crunchiness and sweet creaminess that simply melts in your mouth.

14. Creative Snacks Co.

Creative Snacks Co. - Best Pretzel of 2024

Last but certainly not least, we have Creative Snacks Co. on our list. As the name suggests, they’ve become popular for their innovative approach to snacking. I was pleased by the unique texture their pretzels have to offer, and even happier with their imaginative flavor roster, including scrumptious options like Honey Mustard and Onion. Equally important, they’re committed to providing healthier snack options, which is a looming factor for many of us these days. Their pretzels are an exciting, flavorful adventure for anyone willing to venture outside the traditional realm of pretzel snacking.

Pretzel Pairings: The Best Complements

You know, even the most devoted pretzel lover needs a little departure from the usual now and then. And that’s where pretzel pairings come into play. You’ll be amazed by how simple additions can catapult your pretzel experience to gastronomic ecstasy.

  • Cheese: Pretzels and cheese are a match made in heaven. The rich, decadent creaminess of the cheese complements the dry saltiness of pretzels. Go for brie, cheddar or even flavored cream cheese.
  • Chocolate: Now this is a delightful surprise! A simple pretzel dipped in rich, smooth, high-quality dark, milk, or even white chocolate [like Hershey’s] is a special treat.
  • Beer: A classic pretzel mix is the good ol’ beer and pretzels combo. A well-crafted lager or pilsner can really bring out the hearty flavor profile of a crunchy, salty pretzel.
  • Dips: From savory to sweet, there are myriad dips out there that can transform your pretzel snacking. Think along the lines of hummus, spinach and artichoke dip, ranch dressing, or even peanut butter and you’re on the right track.

Beyond Snacking: Creative Uses For Pretzels

Beyond Snacking: Creative Uses For Pretzels

As exceptional as they are on their own, pretzels are surprisingly versatile. They don’t just have to be the snack on the side, they can be the star of the dish! Here are some creative ways to use pretzels that go way beyond the snack shelf.

  1. Pretzel Crust: Crush those pretzels down and they make for a fantastic, uniquely flavorful pie crust. It offers an exciting twist to your traditional dessert recipes like cheesecake or even a savory quiche.
  2. Pretzel Salad: Now, don’t get me wrong – it’s not what you’re thinking. Not your regular leafy affair. A strawberry pretzel salad with a sweet crust, creamy middle, and a strawberry top is a crowd pleaser.
  3. Chocolate Pretzel Bark: This is an ultimate quick, easy treat. Just melt some chocolate, pour over a bunch of pretzels, and you have a delicious snack or quick dessert.
  4. Pretzel Chicken: Use the pretzels as a crunchy coating for baked chicken. It gives the chicken a unique taste and a satisfying crunch with every bite.

Pretzels are truly the underdog of the snack world. From being paired with various complements to becoming an ingredient in many innovative recipes, their versatility is definitely worth exploring. It’s clear that the story of pretzels is no longer confined to simple snacking but expands well into the realms of modern, creative kitchen endeavors.

The Pretzel Revolution: How Pretzels Are Changing Snacking

The humble pretzel has evolved in recent years, undergoing what I like to call the “pretzel revolution”. No longer relegated to just being a side dish at parties or a movie snack, pretzels are now breaking traditional snack boundaries and setting new snacking trends. Let’s explore how.

Changing Flavors and Forms

From plain salted to gourmet-flavored, from sticks to twists, pretzels have undoubtedly come a long way. The diversity in shapes and flavors is astounding. You’ve got pretzel nuggets filled with peanut butter, pretzels dusted with exciting spices, even pretzels crafted into fun shapes for kids. There’s something for every palate.

The Rise of Healthy Pretzels

In the era of health-conscious snacking, pretzels have not been left behind. Many brands, like Real Food From the Ground Up and Quinn, now offer healthier alternatives. These include pretzels made from whole grains, gluten-free pretzels, and organic options. It’s an exciting time to be a health-conscious pretzel lover!

Pretzels in Culinary Creations

Did you ever think pretzels could be a gourmet ingredient? Well, think again! Pretzels are now used to create interesting textures and flavors in salads, desserts, and even main dishes. They add a fantastic salty crunch to sweet treats, lend a fun twist to salads, and can be crushed up to make a delightful crust for dishes.

Pretzels as Themed Gifts

Forget chocolates and cookies, pretzel-themed gift boxes are in vogue. Brands such as Hershey’s Dipped Pretzels and Creative Snacks Co. offer luxurious, gourmet pretzel options that make for a perfect gift, be it the holiday season or any special occasion.

Also Read: Best BBQ Chips Brands

Frequently Asked Questions

What makes a pretzel one of the best snacks?

Pretzels are versatile, satisfying, and can be catered to a wide range of flavor preferences. They offer a delightful crunch and come in various shapes, sizes, and flavors to suit every snacker’s desires.

How are pretzels changing the snacking industry?

Pretzels are revolutionizing the snacking scene with their diverse flavor profiles and forms. They move beyond being just a simple snack and are increasingly used in inventive recipes or as a healthier alternative to chips.

What are some creative uses for pretzels in recipes?

Pretzels can be crushed and used as a crust for meat or fish, sprinkled over ice cream for a salty-sweet treat, blended into cookie dough or brownie mix, or even incorporated into salads for an extra crunch.

How are pretzels becoming a healthier snack choice?

Many pretzel manufacturers are starting to use whole grains, reducing sodium levels, and offering gluten-free or organic options, making them a healthier snack choice.

Which is the best brand of pretzels to buy?

The “best” brand greatly depends on personal preferences. Brands like 365 by Whole Foods Market, Snyder’s, and Utz offer classic pretzels that many adore, while others like Creative Snacks Co. offer unique flavor variants.

How can I choose the best pretzel for me?

Consider factors like your flavor preferences (sweet, salty, or savory), dietary needs (such as gluten-free or vegan), and desired texture (soft or hard pretzels).

Are pretzels suitable for a vegan diet?

Many pretzels are suitable for a vegan diet as they contain basic ingredients like flour, water, sugar, and yeast. However, it’s important to check the product’s label.

Are gluten-free pretzels any good?

Absolutely! Brands like Quinn and Snyder’s offer excellent gluten-free options that don’t compromise on taste or texture.

Can pretzels contribute to a balanced diet?

Yes, when enjoyed in moderation. Pretzels can be part of a balanced diet. They are low in fat and provide a source of carbs. Some are even enriched with extra fiber and nutrients.

What’s the future for pretzels in the snacking world?

The future of pretzels is bright and diverse. We can anticipate more unique flavor combinations, healthier options, and perhaps new ways of incorporating them into our daily meals beyond being just a snack.


After our mouthwatering journey through the landscape of pretzel perfection, it’s clear that the humble pretzel has evolved into a snack of countless forms and flavors. From sweet dipped treats to classic salty twists, the diversity and ingenuity within this snack category are truly awe-inspiring. Whether you’ve found a new favorite on this list, been inspired to experiment with new brands, or simply rekindled your love for the pretzels you already enjoy, remember that each bite, each crunch, brings with it the joy of discovery.

Keep crunching, keep exploring, and most importantly, keep enjoying your snack time. Because, after all, the best pretzels are not just about taste, they’re about the joy and satisfaction they bring to each and every moment. Happy snacking!

Food Lover and Storyteller 🍽️✨ With a fork in one hand and a pen in the other, Shivani brings her culinary adventures to life through evocative words and tantalizing tastes. Her love for food knows no bounds, and she's on a mission to share the magic of flavors with fellow enthusiasts.
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